I am a senior quantitative risk analyst and a graduating PhD in marketing analytics. Welcome to my personal website, where you can discover the ideas and projects that extend beyond my academic papers, some of which haven't yet found their way to publication (and some of which related to finance and marketing contexts, for fun). Curious about my work? Feel free to get in touch with me!
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Professionally speaking, I am relatively new to the credit risk world (which might not be new if I arguably compare customer lifetime value to borrower’s value), but I am excited to (finally) apply the skills I gained throughout my PhD and my time working in Thailand.
Academically speaking, I have spent more than four years working on retail analytics areas focusing on marketing-mix effectiveness. I have done several marketing research projects related to omnichannel retailing, store formats and digital media platforms.
Personally speaking, I am a gamer, I am a foodie, I am a movie-geek, I am an (amateur inflexible) yogi, I am a culinary enthusiast (aka newbie chef), and I am a (trying-to-be) avid reader.
About MeI am (by training) an economist, a risk analyst, a policy maker, and a marketer who can code/program (in R and Python) and run advance statistical analyses using marketing analytics techniques. In my current role, I am responsible for (credit risk) model monitoring and developing a testing framework.
Linkedin Download My CVHow Does Long-Term Adoption of Online Grocery Channels Affect Customers' Purchasing Behaviors? Insights from Nordic Grocery Data.
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What Influences the Power of a Discount in Retail? Unveiling Hidden Factors with Nordic Grocery Data Across Hypermarkets, Supermarkets, and Convenience Stores.
Find out (Slides) Code WalkthroughHow Do Regular Prices and Discounts Uniquely Influence Retail Sales? Exploring Asymmetric Effects Across Store Formats with Insightful Nordic Grocery Data.
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Who Gained the Most Playlist Followers During the Pandemic? Exploring the Surge in Spotify Playlist Popularity Amidst COVID-19.
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