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Hello World, I’m Ned.
Data Enthusiast

I am a graduating PhD in marketing analytics currently looking for a role where I can transform complex data into meaningful insights (just like what I'm doing). Welcome to my personal website, where you can discover the ideas and projects that extend beyond my academic papers, some of which haven't yet found their way to publication. Curious about my work or interested in discussing potential job opportunities? Feel free to get in touch with me!

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A little bit about me

Academically speaking, I have spent more than four years working on retail analytics areas focusing on marketing-mix effectiveness. During these years, I manage to speak SQL, R, Python, Latex (and a bit of MATLAB) 😉. I have done several marketing research projects related to omnichannel retailing, store formats and digital media platforms.

Personally speaking, I am a gamer, I am a foodie, I am a movie-geek, I am an (amateur inflexible) yogi, I am a culinary enthusiast (aka newbie chef), and I am a (trying-to-be) avid reader.

About Me
Aug 2019 – Present
Quantitative Researcher & Lecturer
Stockholm School of Economics
Evaluating retail marketing mix effect and teaching SQL
Aug 2022 – Present
Newsletter Journalist
International Journal of Research in Marketing
Bridging the gap between research and wider audiences via engaging storytelling
Aug 2014 –Aug 2018
Scholarship-Awarded Economist
Fiscal Policy Office, Ministry of Finance
Proposed new optimal tax policies via data-driven approach

Experience

I am (by training) an economist, an accountant, a financial planner, and a marketer who can code/program (in R and Python) and run advance statistical analyses using marketing analytics techniques. During my past experience with Tax Policy Office in Thailand and my PhD program at Stockholm School of Economics, I always wear two hats of being a data scientist and being a strategist, in other words, I have to make sure that the results are both scientifically robust and empirically compelling for all audiences.

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Empirical Research in Marketing

The Long-Term Effects of Online Channel Adoption in Grocery Retailing

How Does Long-Term Adoption of Online Grocery Channels Affect Customers' Purchasing Behaviors? Insights from Nordic Grocery Data.

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The Long-Term Effects of Online Channel Adoption in Grocery Retailing
When Do Discounts Matter? Potential Drivers of Discounts Elasticities Across Brands, Categories and Store Formats

When Do Discounts Matter? Potential Drivers of Discounts Elasticities Across Brands, Categories and Store Formats

What Influences the Power of a Discount in Retail? Unveiling Hidden Factors with Nordic Grocery Data Across Hypermarkets, Supermarkets, and Convenience Stores.

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Navigating Asymmetry: Insights from Aggregate and Choice Models on the Influence of Regular Prices and Discounts

How Do Regular Prices and Discounts Uniquely Influence Retail Sales? Exploring Asymmetric Effects Across Store Formats with Insightful Nordic Grocery Data.

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Navigating Asymmetry: Insights from Aggregate and Choice Models on the Influence of Regular Prices and Discounts
Do The Winners Take It All? How Covid-19 Affected Playlist Followers on Spotify

Do The Winners Take It All? How Covid-19 Affected Playlist Followers on Spotify

Who Gained the Most Playlist Followers During the Pandemic? Exploring the Surge in Spotify Playlist Popularity Amidst COVID-19.

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Education

2019-2024
Stockholm School of Economics, Sweden
PhD in Business Administration, Marketing Analytics
2022-2023
Tilburg University, the Netherlands
Visiting PhD/Researcher at the Department of Marketing
2015-2016
Cornell University, USA
Master in Applied Behavioral Economics (Behavioral Finance Focus)
2012-2017
Thammasat University, Thailand
Bachelor of Economics